Ben Willis Portfolio

BenWillis

Designs

BenWillis

Designs

BenWillis

Designs

TravelPass

Product, Web, Native, Design System

Problem

As Head of Design, reporting to the C-suite, I led a team of designers in launching a new product. I ensured stylistic consistency through a robust design system and component library while collaborating closely with product managers and executives. I guided them through user flow development, wireframing, and design conceptualization, then worked closely with developers to bring these designs to life.

Solution

Introduced a user-first product delivery framework with annual sales of 1 billion in hotel bookings.

○ Led a start-up effort to build an AI-driven, personalized, innovative travel recommendation native IOS application and website.

○ Mentored a team of 12, leveling up to full-stack UX/Product designers.

Role

Head of Design

Acting Product Manager

UX Researcher

Cross Team workshops, generative research, workflows, prototypes, user validation

Design System

First, we needed a solid foundation of a style and design system to ensure consistency across all pages and designers. The brand logo, colors, and style were already finalized when I joined, so my task was to integrate these into our design system. Initially, the system was a dynamic document, evolving as we identified necessary components and their optimal appearance on the website. Over time, it became more refined. Consistent use of components, layout, shadows, corner radius, colors, and typography.

Mobile App

Another significant project was designing the companion app for bookings. The primary goal was to provide users with easy access to their current, past, and future bookings, along with all the details of their hotel stays. While the app allowed users to search for hotels and resume previous searches, its main focus was to enhance the travel experience by offering a convenient way to manage bookings on a mobile device.

Travel Guides

We set out to develop a tool that empowers users to create and share inspiring travel guides. Through numerous iterations and continuous testing, we’ve actively sought feedback to enhance the user experience and ensure our product meets the needs of our community.