It all starts with the user. Thru Discovery, we fall in love with their journey. With this data, we can craft a vision, define problems, create compelling solutions, and judge the outcomes & improvements. Then we do it all over again. Thanks, Jerad Spool, for the inspiration.

I know Norman Design thinking has six steps. As a UX craftsman, I have this need to simplify. These are my critical steps with the associated artifacts.

I love me a good problem.

It all starts with the hypothesis.

Sometimes we're in the trenches seeing nothing but trench.

I love it when a plan comes together!

People first!