BW

BenWillis

Designs

BW

BenWillis

Designs

BW

BenWillis

Designs

Experiences

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Case Studies

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Artifacts

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Eye Candy

UX Manager, Strategist, Designer, Design System, Research

Problem

The company lacked a UX foundation, requiring a structured approach to user research, design thinking, and brand consistency. Without an established UX process, design efforts were fragmented, impacting product and sales. The absence of design systems hindered efficiency and growth. The organization needed leadership in product, execution of high-impact initiatives, and mentorship.

Solution

Leveraged user research, design thinking, brand identity, and component libraries to create an effective UX process from scratch.

○ Led product rebrand three times, introducing design libraries in Sketch, Adobe XD, and Figma, improving sales by 50%.

○ Planned and executed a user-centered $5M life science manufacturing initiative from inception to successful launch within budget, scope, and time, taking the company from $50M to 150M and a 1.5 B series A valuation.

Role

UX Manager

Strategist

UX Researcher

Marketer

Cross Team workshops, generative research, workflows, prototypes, user validation

Design System

Inspired by Brad Frost, early on we saw the need for a token driven design system. Fist in XP, the Sketch, and finally Figma

Branding

As the product evolved, we pushed the brand to evolve as well.

Workflow

Workflow

From manufacturing to data analytics I was able to touch a lot of the product.

Marketing

There was a lot of advocating for the user and the product along the way.

Personas

Love em' or hate em', every story is better with a good set of characters.